Podcast measurement has been a challenge in programmatic. PODiQ provides a people-based identity solution for podcast addressability.
New Measurement Solution Uses Probabilistic Identity Graphs to Improve Podcast Monetization
The podcasting space continues to gain traction, but advertising and addressability has been a major limitation. Consumable has developed a people-based identity solution for podcasts, to solve the podcast addressability challenge. Read more about how PODiQ makes podcasts fully addressable and what that means for the audio industry.
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