What does mobile audio at scale actually look like? For Consumable, it means reaching audiences everywhere they spend their time.

Recent Comscore reports verify 218 million monthly unique users in the Consumable network, cementing our position as the leader in digital audio reach. This user base is exciting, and reflects our position at the intersection of mobile behavior and audio innovation. 

Our scale represents the new reality of how audio content integrates into digital experiences.

  • 218 million monthly users, verified by Comscore (March 2025)
  • 30+ billion audio ad impressions per month
  • 200,000+ apps in our supply ecosystem
  • 30,000+ top podcasts

This reach and scale isn’t accidental, it’s the result of recognizing and embracing how modern consumers interact with their devices. Beyond traditional streaming and radio, our comprehensive audio ecosystem is seamlessly integrated into the daily digital touchpoints that define modern life.

The App Reality: Mobile Is the New Default

Smartphone use is almost ubiquitous now, and apps are where the next frontier of addressable audio happens. In the United States, smartphones are used by about 90% of the population. These smartphone users also tend to download a lot of apps. Most of us have dozens – many more than we use regularly.

On average, in the US:  

The average American also spends around 5 hours per day on their phone, and that time spans a wide range of behaviors. Much of it is spent switching between multiple apps and micro-moments, checking the weather, playing games, consuming news or entertainment content, managing finances, and more.

This widespread mobile behavior is the foundation of our vast ecosystem. 

Let’s Talk About Interstitial Ads – and Why They Add Up

Our flagship audio ad format is the Audio Interstitial. We refer to it as Visual Audio™, because the exclusive technology that powers it enhances traditional audio with contextual visuals and interactivity. The unique format captures attention while maximizing advertiser impact, delivering messages that are heard, seen, and remembered.

This experience is important, because these interstitial opportunities contribute to scale and ad placements in all those apps that consumers have on their phones, and use on a regular or semi-regular basis. 

We’re integrated into the casual games, fitness trackers, news and weather apps, and countless other daily-use or sometimes-use applications.

In apps like these, interstitial ads typically appear:

  • Every 2–3 minutes in most casual apps
  • Up to 10+ times per 10 minutes in hyper-casual games

Let’s take the conservative case: 1 interstitial ad every 3 minutes of active use. That alone could lead to 100+ audio ad opportunities per user per week, depending on session length and app mix.

Now multiply that by:

  • 218M users
  • Dozens of apps used per person monthly, many used daily
  • Multiple sessions per day 

With all of these ad opportunities in mind, it’s not hard to see how we reach over 30 billion monthly impressions – a figure that continues to grow.

Take a look at the visual breakdown with the key stats:

Why This Works: The Rise of Ad-Supported Models

Of course, we know that not every app is ad supported, or available on the open web for programmatic ads. However, for the purpose of our discussion, it’s important to note that most mobile apps are ad-supported by design. What does that look like across the categories? 

  • Gaming apps: 75–90%
  • Streaming: ~50%
  • News, utilities, weather: Majority generally 
  • Subscription-only models? Less common. 

Even when subscription options exist, free ad-supported versions remain more popular..

Why This Matters

The mathematics of our scale tells only part of the story. What makes Consumable truly distinctive isn’t just the billions of impressions, it’s how these opportunities are woven into daily digital life. Our audio experiences reach consumers during their natural behaviors and routines.

Consumable isn’t built on a few big apps. We’ve built an ecosystem that accounts for rich, wide-ranging mobile behavior, and attention-capturing audio touchpoints throughout the day.

This creates scale without sacrifice, for brands that want reach and relevance, and for publishers who want monetization and growth, without degrading user experience.

Whether you’re a brand looking to reach audiences in uniquely engaging ways or a publisher seeking to maximize the value of your digital property, Consumable’s audio ecosystem offers unmatched scale and effectiveness. Connect with our team to learn more about how our intelligent audio solutions can drive your business forward.