THE MARKET LEADER IN PODCAST INNOVATION
A People-Based Identity Solution for Podcast Addressability
100% addressable podcast ads, delivered to the right audience in the right context for your brand.
Scale your podcast buying with addressable ads served in traditional Podcast ad slots.
how podiq works
Data Collection:
Anonymized listener data from multiple touchpoints, authenticated and linked to activity in the programmatic ecosystem.
People-Based Identity:
MAIDs or cookies are used to create comprehensive user profiles.
Drop-In Compatibility:
Seamless integration with programmatic advertising platforms.
Identity Graphs and People-Based Identifiers:
Advanced data science and machine learning are used to tag podcast ad spots with addressable identifiers.
Better Audience Segmentation:
Meaningful cohorts based on demographics, interests and behaviors.
Increased Ad Revenue:
Publishers can access programmatic ad demand and generate new revenue streams.
Identity Graphs and People-Based Identifiers:
Advanced data science and machine learning are used to tag podcast ad spots with addressable identifiers.
Better Audience Segmentation:
Meaningful cohorts based on demographics, interests and behaviors.
Increased Ad Revenue:
Publishers can access programmatic ad demand and generate new revenue streams.
