How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Brands and publishers have always known podcast audiences are valuable. Podcast fans are engaged, loyal, and often lean-in listeners. But proving that value at scale, and converting it into measurable business growth has been harder. Fragmented listening habits, inconsistent measurement, and a lack of common data standards have made it challenging to connect the dots […]
The C-Score: Measuring Culture and ContextÂ
Two important trends are redefining how marketers connect with US consumers. Demographic shifts have reshaped the consumer landscape, as multicultural audiences have become powerful drivers of growth. Digital engagement has also become increasingly contextual: Modern platforms reward marketers who understand the nuanced environments where audiences engage. This new reality requires an approach that blends cultural […]
Audio’s Quiet Revolution: Curation Is Reshaping The Digital Audio Landscape
The digital audio space is undergoing a transformation that’s flying under the radar for many brands and buyers. While video and display continue to capture much of the attention in digital advertising conversations, audio is quietly becoming one of the most effective channels for reaching engaged audiences at scale through advanced curation techniques. In a […]
Consumable’s Channel Advantage: The New Destination for Mobile Audio
The digital advertising landscape currently includes a host of platforms offering access to mobile ad inventory. Most of them act as intermediaries, providing various pathways to reach similar audiences, with similar supply across mobile apps. What we’ve created at Consumable is fundamentally different. We’ve built an exclusive, mobile in-app audio ecosystem as a channel that […]
Unlocking Revenue: The Rise of Unique Inventory
In today’s digital advertising landscape, publishers have a unique opportunity to leverage innovation from ad and martech partners to drive new revenue scale and diversification. Traditionally, publishers & media brands put a majority of emphasis on their content, user journey and consumption (captured through metrics like time spent, pageviews per visit, stickiness and other key […]
Consumable Partners with Comscore to Showcase Incremental Audience Reach
As the industry leader in cross-platform media measurement, Comscore offers advertisers and networks the ability to determine their potential reach across desktop and mobile devices. Consumable and Comscore partnered to build this case study, highlighting the opportunity to expand the audience you can reach in audio, by adding Consumable to your media buy. Read more […]