Context is the Key to Better Brand Alignment
As the podcasting space continues to gain popularity, brands are starting to recognize the opportunity to connect with passionate audiences. But with this growth comes the need for more sophisticated targeting and advertising solutions that allow brands and publishers to ensure the ad environment is brand-safe and messaging is aligned with user expectations. At Consumable, […]
Audio at Scale: How Mobile Apps And Games Create Massive Audio Opportunity
What does mobile audio at scale actually look like? For Consumable, it means reaching audiences everywhere they spend their time. Recent Comscore reports verify 218 million monthly unique users in the Consumable network, cementing our position as the leader in digital audio reach. This user base is exciting, and reflects our position at the intersection […]
The Evolution of CTV: Precision, Performance and Responsible Growth
Recent updates from Google have reignited industry conversation around Connected TV (CTV) targeting, and the need to balance precision and effectiveness with responsibility. Connected TV advertising has evolved from an emerging channel to a cornerstone of the modern media mix, merging television’s immersive impact with digital’s data-driven prowess. Recently Google announced DV360 updates incorporating IP-based […]
Bridging the Gap: ID Provenance, Podcast Identity and Ecosystem Transparency
The Interactive Advertising Bureau (IAB) recently announced a significant update to its OpenRTB protocol: Full support for ID Bridging via the addition of ID Provenance Protocol. This is an important development for the programmatic ecosystem, aligned with work we’ve been doing in podcast identity, and marks an industry-wide move towards greater transparency and interoperability in […]
Beyond the Store: Extending Your Retail Media Opportunity
Retail media is having more than just a moment – it’s rapidly becoming the main character of the digital ad world. With projected spending set to hit $166 billion by 2025 and accounting for 25% of all digital spendby 2028, everyone is trying to build out their own retail media networks. The Off-Site Opportunity You […]
PODiQ for Publishers: Unlock Your Podcast’s Full Potential
In the world of podcasting, standing out and securing sustainable revenue streams can be a challenge. Traditional podcast advertising, with its limited targeting and lack of addressability, often leaves publishers struggling to maximize their ad revenue. Enter PODiQ, a revolutionary podcast advertising platform that empowers publishers to take control of their monetization strategies and unlock […]