There’s Audio Gold in Unsold Impressions
The rise of programmatic advertising has changed how media is bought and sold, but one challenge has remained constant: unsold impressions. These remnant ad slots represent missed opportunities, revenue left on the table, and potential that isn’t fully realized. Enter Visual Audio, a transformative technology that turns remnant video impressions into gold for both video publishers […]
Consumable’s PODiQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio
New Measurement Solution Uses Probabilistic Identity Graphs to Improve Podcast Monetization The podcasting space continues to gain traction, but advertising and addressability has been a major limitation. Consumable has developed a people-based identity solution for podcasts, to solve the podcast addressability challenge. Read more about how PODiQ makes podcasts fully addressable and what that means […]
MAIDs to Order: Addressable Podcasts with PodIQ
Podcasts have become one of the most popular ways to consume content, offering everything from news and education to entertainment. According to a recent IAB study, podcasts will capture $2.6 billion in yearly ad budgets by 2026, much of that driven by niche content categories representing diverse audiences. But while podcast audiences continue to grow, […]