Why Addressability in Audio Matters (and How PODiQ Makes it Possible for Podcasts)
For years, audio’s value has been rooted in its intimacy and influence: Tuned-in listeners, trusted voices, and the kind of attention brands dream of. That is all still exceptionally true today. But while video and display evolved toward precision, personalization, and performance, until recently, podcasting remained largely disconnected from the addressable media ecosystem. That’s changed. […]
How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Brands and publishers have always known podcast audiences are valuable. Podcast fans are engaged, loyal, and often lean-in listeners. But proving that value at scale, and converting it into measurable business growth has been harder. Fragmented listening habits, inconsistent measurement, and a lack of common data standards have made it challenging to connect the dots […]
Podcast Creators Are Quickly Becoming the New Publishers
Since the earliest days of media publishing, publishers have earned trust by developing distinct editorial voices, consistent coverage areas, and loyal readerships who turned to them for authoritative perspectives on everything from technology to culture. Today, podcast creators are filling that same role. They have become the trusted sources audiences rely on for information, analysis, […]
Brand Safety in Audio: Protecting Your Reputation in a Dynamic Soundscape
The audio advertising landscape is booming. From podcasts and music streaming to smart speakers and in-car audio, brands are eager to connect with audiences in this immersive environment. But with this growth comes a critical question: How can you ensure your brand’s message is heard in a safe and suitable context? Especially given the evolution […]
Moving the Needle: How Modern Marketers Measure Audio Brand Lift
In the fast-paced world of marketing, every campaign must prove its worth. Savvy brands are quantifying the impact of their audio advertising. But brand lift isn’t just about showing your ads made an impression – it’s about demonstrating how they moved the needle on what really matters to your business. At Consumable, we’ve been advancing […]