PDMI East 2026: What Performance Marketers Are Prioritizing Now
Our team was at PDMI East in Miami recently, talking with performance marketers about growth strategies, channel mix, and where audio fits in a performance-driven stack. Here’s what performance marketers are prioritizing right now, and what it means for audio. Performance Is Multi-Channel (Finally) The conversation has moved past single-channel optimization. Performance teams are building […]
ShopTalk 2026: From Proving It Matters to Proving It Works
ShopTalk is where you go to take the temperature of retail each year. Our team was on the ground in Las Vegas, and what we heard confirmed something we’ve been watching closely. Retail media is growing fast and the market is no longer trying to prove it matters. It’s being forced to prove it works. […]
Why Addressability in Audio Matters (and How PODiQ Makes it Possible for Podcasts)
For years, audio’s value has been rooted in its intimacy and influence: Tuned-in listeners, trusted voices, and the kind of attention brands dream of. That is all still exceptionally true today. But while video and display evolved toward precision, personalization, and performance, until recently, podcasting remained largely disconnected from the addressable media ecosystem. That’s changed. […]
How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Brands and publishers have always known podcast audiences are valuable. Podcast fans are engaged, loyal, and often lean-in listeners. But proving that value at scale, and converting it into measurable business growth has been harder. Fragmented listening habits, inconsistent measurement, and a lack of common data standards have made it challenging to connect the dots […]
Podcast Creators Are Quickly Becoming the New Publishers
Since the earliest days of media publishing, publishers have earned trust by developing distinct editorial voices, consistent coverage areas, and loyal readerships who turned to them for authoritative perspectives on everything from technology to culture. Today, podcast creators are filling that same role. They have become the trusted sources audiences rely on for information, analysis, […]
Brand Safety in Audio: Protecting Your Reputation in a Dynamic Soundscape
The audio advertising landscape is booming. From podcasts and music streaming to smart speakers and in-car audio, brands are eager to connect with audiences in this immersive environment. But with this growth comes a critical question: How can you ensure your brand’s message is heard in a safe and suitable context? Especially given the evolution […]