Broadcast Is Following the Retail Media Playbook. Audio Should Pay Attention.
The floor at the 2026 NAB Show in Las Vegas was dominated by broadcast hardware: smaller transmitters, better cameras, more efficient production equipment. But the conversations during the show kept circling back to a different set of problems. Broadcasters, publishers, and technology companies are all trying to figure out the same thing: how do you […]
Podcasting’s Next Chapter: Insights from the IAB Podcast Upfront 2025
From creators and buyers to networks and tech partners, the conversations at this year’s IAB Podcast Upfront painted a picture of a medium in motion. We were there in the audience, on the stage, and mingling with attendees during the reception afterwards. The optimism was real and so was the candor. Podcasting’s next chapter […]
Podcast Creators Are Quickly Becoming the New Publishers
Since the earliest days of media publishing, publishers have earned trust by developing distinct editorial voices, consistent coverage areas, and loyal readerships who turned to them for authoritative perspectives on everything from technology to culture. Today, podcast creators are filling that same role. They have become the trusted sources audiences rely on for information, analysis, […]