Consumable Partners with Comscore to Showcase Incremental Audience Reach
As the industry leader in cross-platform media measurement, Comscore offers advertisers and networks the ability to determine their potential reach across desktop and mobile devices. Consumable and Comscore partnered to build this case study, highlighting the opportunity to expand the audience you can reach in audio, by adding Consumable to your media buy. Read more […]
Consumable’s PODiQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio
New Measurement Solution Uses Probabilistic Identity Graphs to Improve Podcast Monetization The podcasting space continues to gain traction, but advertising and addressability has been a major limitation. Consumable has developed a people-based identity solution for podcasts, to solve the podcast addressability challenge. Read more about how PODiQ makes podcasts fully addressable and what that means […]