The Signal Shift You Didn’t See Coming (But Might Have Heard)
At Cannes, a fireside conversation revealed a blind spot in many media strategies: Audio is expanding beyond traditional channels offering new unique user experiences, and the brands who act first will own the advantage. As CPMs soar and screen-based attention fragments, savvy marketers are starting to ask a new question. What if the next breakthrough […]
Sounds of the Season: The Impact of Audio in Holiday Ads
In marketing, few tools are as powerful yet subtly nuanced as holiday sound. Seasonal audio has become a sophisticated strategic weapon in brand arsenals, transforming how consumers experience and connect with advertising during the most wonderful time of the year. In fact, recent insights from Audacy, show that holiday-themed audio in ads can increase purchase […]