F1 Fans Are Everywhere
Now Brands Can Reach Them Wherever they Listen
Formula 1 and Consumable announce the F1 Audio Network to give advertisers an entirely new channel to engage fans beyond the track.
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30 articles
F1 Fans Are Everywhere
Now Brands Can Reach Them Wherever they Listen
Formula 1 and Consumable announce the F1 Audio Network to give advertisers an entirely new channel to engage fans beyond the track.
Notes from Cannes 2026: The Creators Take the Croisette
From creator power to AI sameness, Consumable recaps what Cannes 2026 revealed about where advertising, adtech, and media are heading next.
All the Tea in London: Takeaways from The Podcast Show 2026
High expectations for podcast advertising performance, video blurs the lines, and infrastructure is the key to making it all work.
Broadcast Is Following the Retail Media Playbook
Audio Should Pay Attention
The broadcast world is converging on the same problems digital advertising solved years ago, creating an opportunity for audio.
PDMI East 2026: What Performance Marketers Are Prioritizing Now
Our team was at PDMI East in Miami, talking with performance marketers about growth strategies, channel mix, and audio. Here's what we heard.
ShopTalk 2026: From Proving It Matters to Proving It Works
Retail media is maturing fast, but measurement and transparency gaps remain. Why offsite strategies and audio are shaping what comes next.
RampUp 2026: The Infrastructure for Data-Driven Audio Has Arrived
Our team was on at RampUp 2026 and the discussion around identity and measurement confirmed: the market has caught up to the infrastructure.
Media Quality in the Age of Bots: Protecting Performance in Mobile Gaming
Clean media performs better, and our partners are seeing the impact. Protecting media quality in mobile gaming requires active control.
Podcasting’s Next Chapter: Insights from the IAB Podcast Upfront 2025
Podcasting is now a scaled, sophisticated channel with new formats, powerful influence, and a demand for real measurement.
Why Addressability in Audio Matters (and How PODiQ Makes it Possible for Podcasts)
The rise of addressability in audio powered by tools like PODiQ brings intelligence, identity, and scale to podcasting.
How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Podcasting has entered a new phase, where every listener's action creates a rich set of signals, fueling the next wave of podcast growth.
Podcast Creators Are Quickly Becoming the New Publishers
Much like web publishers who built loyalty, today’s podcast creators have built trust and authority, but need publisher-grade infrastructure.
The Signal Shift You Didn’t See Coming (But Might Have Heard)
Audio is expanding beyond traditional channels offering new unique user experiences, and the brands who act first will own the advantage.
The C-Score: Measuring Culture and Context
Discover the C-Score, a new targeting tool from Consumable, designed to identify and reach multicultural audiences with contextual precision.
Context is the Key to Better Brand Alignment
We’ve redefined how brands show up in podcasts, with contextual intelligence powered by listener behavior and contextual audience segments.
Audio’s Quiet Revolution: Curation Is Reshaping The Digital Audio Landscape
Curation bridges the gap between premium inventory and programmatic efficiency, transforming the future of audio.
Audio at Scale: How Mobile Apps And Games Create Massive Audio Opportunity
What does mobile audio at scale actually look like? For Consumable, it means reaching audiences everywhere they spend their time.
The Evolution of CTV: Precision, Performance and Responsible Growth
Reach viewers on CTV with precision via Consumable's advanced targeting, interactive ads, driving performance and ROI.
Consumable’s Channel Advantage: The New Destination for Mobile Audio
Consumable operates as a Channel, offering exclusive access to new inventory and opportunities in mobile audio across the digital landscape.
Sounds of the Season: The Impact of Audio in Holiday Ads
Holiday audio is a powerful tool for brand ads, to deepen emotional connections with consumers and celebrate shared human experiences.
Bridging the Gap: ID Provenance, Podcast Identity and Ecosystem Transparency
IAB updates to OpenRTB that support declared ID Bridging signal an industry-wide move towards transparency in the programmatic ecosystem.
Beyond the Store: Extending Your Retail Media Opportunity
Retail media networks are extending beyond the store to off-site opportunities that offer new experiences and expand audience.
Brand Safety in Audio: Protecting Your Reputation in a Dynamic Soundscape
Brand safety and suitability in audio involves a blend of advanced technologies and strategic planning to safeguard your reputation.
Moving the Needle: How Modern Marketers Measure Audio Brand Lift
Audio band lift studies demonstrate how campaigns moved the needle on what really matters to your business. Learn how to prove your impact.
Unlocking Revenue: The Rise of Unique Inventory
Unique inventory solutions can help publisher unlock added revenue potential and provide a better user experience for consumers.
PODiQ for Publishers: Unlock Your Podcast’s Full Potential
PODiQ allows publishers to take control of podcast monetization, unlocking the full potential of their content.
Consumable Partners with Comscore to Showcase Incremental Audience Reach
Comscore case study demonstrates how adding Consumable to their audio media buy can help brands achieve incremental audience reach.
There’s Audio Gold in Unsold Impressions
What to do with unsold inventory? Visual Audio transforms unsold impressions into net-new inventory, creating new revenue opportunities.
Consumable’s PODiQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio
Podcast measurement has been a challenge in programmatic. PODiQ provides a people-based identity solution for podcast addressability.
MAIDs to Order: Addressable Podcasts with PodIQ
PODiQ is the groundbreaking people-based identity solution for podcasts, that makes podcasts fully addressable and measurable.
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