Consumable’s Channel Advantage: The New Destination for Mobile Audio
The digital advertising landscape currently includes a host of platforms offering access to mobile ad inventory. Most of them act as intermediaries, providing various pathways to reach similar audiences, with similar supply across mobile apps. What we’ve created at Consumable is fundamentally different. We’ve built an exclusive, mobile in-app audio ecosystem as a channel that […]
Unlocking Revenue: The Rise of Unique Inventory
In today’s digital advertising landscape, publishers have a unique opportunity to leverage innovation from ad and martech partners to drive new revenue scale and diversification. Traditionally, publishers & media brands put a majority of emphasis on their content, user journey and consumption (captured through metrics like time spent, pageviews per visit, stickiness and other key […]