Why Addressability in Audio Matters (and How PODiQ Makes it Possible for Podcasts)
For years, audio’s value has been rooted in its intimacy and influence: Tuned-in listeners, trusted voices, and the kind of attention brands dream of. That is all still exceptionally true today. But while video and display evolved toward precision, personalization, and performance, until recently, podcasting remained largely disconnected from the addressable media ecosystem. That’s changed. […]
How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Brands and publishers have always known podcast audiences are valuable. Podcast fans are engaged, loyal, and often lean-in listeners. But proving that value at scale, and converting it into measurable business growth has been harder. Fragmented listening habits, inconsistent measurement, and a lack of common data standards have made it challenging to connect the dots […]
The Signal Shift You Didn’t See Coming (But Might Have Heard)
At Cannes, a fireside conversation revealed a blind spot in many media strategies: Audio is expanding beyond traditional channels offering new unique user experiences, and the brands who act first will own the advantage. As CPMs soar and screen-based attention fragments, savvy marketers are starting to ask a new question. What if the next breakthrough […]
Audio’s Quiet Revolution: Curation Is Reshaping The Digital Audio Landscape
The digital audio space is undergoing a transformation that’s flying under the radar for many brands and buyers. While video and display continue to capture much of the attention in digital advertising conversations, audio is quietly becoming one of the most effective channels for reaching engaged audiences at scale through advanced curation techniques. In a […]
Moving the Needle: How Modern Marketers Measure Audio Brand Lift
In the fast-paced world of marketing, every campaign must prove its worth. Savvy brands are quantifying the impact of their audio advertising. But brand lift isn’t just about showing your ads made an impression – it’s about demonstrating how they moved the needle on what really matters to your business. At Consumable, we’ve been advancing […]
PODiQ for Publishers: Unlock Your Podcast’s Full Potential
In the world of podcasting, standing out and securing sustainable revenue streams can be a challenge. Traditional podcast advertising, with its limited targeting and lack of addressability, often leaves publishers struggling to maximize their ad revenue. Enter PODiQ, a revolutionary podcast advertising platform that empowers publishers to take control of their monetization strategies and unlock […]