F1 Fans Are Everywhere. Now Brands Can Reach Them Wherever they Listen.
Formula 1 and Consumable announce the F1 Audio Network to give advertisers an entirely new channel to engage fans beyond the track. Formula 1 fandom has expanded far beyond race weekend. As the sport builds momentum in the U.S., fans stream races, listen to commentary, follow their favorite drivers and teams, and stay close to […]
All the Tea in London: Takeaways from The Podcast Show 2026
Our team was on the ground in London last week for The Podcast Show, the biggest international gathering for the business of podcasting. The energy was high, but so were the expectations as podcast advertising has entered a new phase. Performance and measurement are mandatory, programmatic is gaining traction, video is reshaping the format, and […]
Broadcast Is Following the Retail Media Playbook. Audio Should Pay Attention.
The floor at the 2026 NAB Show in Las Vegas was dominated by broadcast hardware: smaller transmitters, better cameras, more efficient production equipment. But the conversations during the show kept circling back to a different set of problems. Broadcasters, publishers, and technology companies are all trying to figure out the same thing: how do you […]
Why Addressability in Audio Matters (and How PODiQ Makes it Possible for Podcasts)
For years, audio’s value has been rooted in its intimacy and influence: Tuned-in listeners, trusted voices, and the kind of attention brands dream of. That is all still exceptionally true today. But while video and display evolved toward precision, personalization, and performance, until recently, podcasting remained largely disconnected from the addressable media ecosystem. That’s changed. […]
How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Brands and publishers have always known podcast audiences are valuable. Podcast fans are engaged, loyal, and often lean-in listeners. But proving that value at scale, and converting it into measurable business growth has been harder. Fragmented listening habits, inconsistent measurement, and a lack of common data standards have made it challenging to connect the dots […]
The Signal Shift You Didn’t See Coming (But Might Have Heard)
At Cannes, a fireside conversation revealed a blind spot in many media strategies: Audio is expanding beyond traditional channels offering new unique user experiences, and the brands who act first will own the advantage. As CPMs soar and screen-based attention fragments, savvy marketers are starting to ask a new question. What if the next breakthrough […]