The Signal Shift You Didn’t See Coming (But Might Have Heard)
At Cannes, a fireside conversation revealed a blind spot in many media strategies: Audio is expanding beyond traditional channels offering new unique user experiences, and the brands who act first will own the advantage. As CPMs soar and screen-based attention fragments, savvy marketers are starting to ask a new question. What if the next breakthrough […]
Audio at Scale: How Mobile Apps And Games Create Massive Audio Opportunity
What does mobile audio at scale actually look like? For Consumable, it means reaching audiences everywhere they spend their time. Recent Comscore reports verify 218 million monthly unique users in the Consumable network, cementing our position as the leader in digital audio reach. This user base is exciting, and reflects our position at the intersection […]