The C-Score: Measuring Culture and ContextÂ
Two important trends are redefining how marketers connect with US consumers. Demographic shifts have reshaped the consumer landscape, as multicultural audiences have become powerful drivers of growth. Digital engagement has also become increasingly contextual: Modern platforms reward marketers who understand the nuanced environments where audiences engage. This new reality requires an approach that blends cultural […]
Context is the Key to Better Brand Alignment
As the podcasting space continues to gain popularity, brands are starting to recognize the opportunity to connect with passionate audiences. But with this growth comes the need for more sophisticated targeting and advertising solutions that allow brands and publishers to ensure the ad environment is brand-safe and messaging is aligned with user expectations. At Consumable, […]