The C-Score: Measuring Culture and ContextÂ
Two important trends are redefining how marketers connect with US consumers. Demographic shifts have reshaped the consumer landscape, as multicultural audiences have become powerful drivers of growth. Digital engagement has also become increasingly contextual: Modern platforms reward marketers who understand the nuanced environments where audiences engage. This new reality requires an approach that blends cultural […]
Audio’s Quiet Revolution: Curation Is Reshaping The Digital Audio Landscape
The digital audio space is undergoing a transformation that’s flying under the radar for many brands and buyers. While video and display continue to capture much of the attention in digital advertising conversations, audio is quietly becoming one of the most effective channels for reaching engaged audiences at scale through advanced curation techniques. In a […]