Why Addressability in Audio Matters (and How PODiQ Makes it Possible for Podcasts)
For years, audio’s value has been rooted in its intimacy and influence: Tuned-in listeners, trusted voices, and the kind of attention brands dream of. That is all still exceptionally true today. But while video and display evolved toward precision, personalization, and performance, until recently, podcasting remained largely disconnected from the addressable media ecosystem. That’s changed. […]
The C-Score: Measuring Culture and ContextÂ
Two important trends are redefining how marketers connect with US consumers. Demographic shifts have reshaped the consumer landscape, as multicultural audiences have become powerful drivers of growth. Digital engagement has also become increasingly contextual: Modern platforms reward marketers who understand the nuanced environments where audiences engage. This new reality requires an approach that blends cultural […]
Consumable’s Channel Advantage: The New Destination for Mobile Audio
The digital advertising landscape currently includes a host of platforms offering access to mobile ad inventory. Most of them act as intermediaries, providing various pathways to reach similar audiences, with similar supply across mobile apps. What we’ve created at Consumable is fundamentally different. We’ve built an exclusive, mobile in-app audio ecosystem as a channel that […]