Broadcast Is Following the Retail Media Playbook. Audio Should Pay Attention.
The floor at the 2026 NAB Show in Las Vegas was dominated by broadcast hardware: smaller transmitters, better cameras, more efficient production equipment. But the conversations during the show kept circling back to a different set of problems. Broadcasters, publishers, and technology companies are all trying to figure out the same thing: how do you […]
PDMI East 2026: What Performance Marketers Are Prioritizing Now
Our team was at PDMI East in Miami recently, talking with performance marketers about growth strategies, channel mix, and where audio fits in a performance-driven stack. Here’s what performance marketers are prioritizing right now, and what it means for audio. Performance Is Multi-Channel (Finally) The conversation has moved past single-channel optimization. Performance teams are building […]
ShopTalk 2026: From Proving It Matters to Proving It Works
ShopTalk is where you go to take the temperature of retail each year. Our team was on the ground in Las Vegas, and what we heard confirmed something we’ve been watching closely. Retail media is growing fast and the market is no longer trying to prove it matters. It’s being forced to prove it works. […]
RampUp 2026: The Infrastructure for Data-Driven Audio Has Arrived
RampUp is where identity and data conversations get serious. This year, our team was on the ground in San Francisco, and what we heard confirmed something we’ve been building toward for a while: The market has caught up to the infrastructure. First-Party Data and Closed-Loop Attribution Are Table Stakes The discussion around identity and measurement […]
Moving the Needle: How Modern Marketers Measure Audio Brand Lift
In the fast-paced world of marketing, every campaign must prove its worth. Savvy brands are quantifying the impact of their audio advertising. But brand lift isn’t just about showing your ads made an impression – it’s about demonstrating how they moved the needle on what really matters to your business. At Consumable, we’ve been advancing […]