All the Tea in London: Takeaways from The Podcast Show 2026
Our team was on the ground in London last week for The Podcast Show, the biggest international gathering for the business of podcasting. The energy was high, but so were the expectations as podcast advertising has entered a new phase. Performance and measurement are mandatory, programmatic is gaining traction, video is reshaping the format, and […]
PDMI East 2026: What Performance Marketers Are Prioritizing Now
Our team was at PDMI East in Miami recently, talking with performance marketers about growth strategies, channel mix, and where audio fits in a performance-driven stack. Here’s what performance marketers are prioritizing right now, and what it means for audio. Performance Is Multi-Channel (Finally) The conversation has moved past single-channel optimization. Performance teams are building […]
Media Quality in the Age of Bots: Protecting Performance in Mobile Gaming
Invalid traffic has become one of the most expensive problems in digital advertising. A recently released Global Invalid Traffic Report 2026 from Lunio found the average invalid traffic (IVT) rate across digital advertising now sits at 8.51%. This means nearly 1 in every 12 paid interactions is invalid. With global digital ad spend exceeding $740 […]