PDMI East 2026: What Performance Marketers Are Prioritizing Now
Our team was at PDMI East in Miami recently, talking with performance marketers about growth strategies, channel mix, and where audio fits in a performance-driven stack. Here’s what performance marketers are prioritizing right now, and what it means for audio. Performance Is Multi-Channel (Finally) The conversation has moved past single-channel optimization. Performance teams are building […]
Media Quality in the Age of Bots: Protecting Performance in Mobile Gaming
Invalid traffic has become one of the most expensive problems in digital advertising. A recently released Global Invalid Traffic Report 2026 from Lunio found the average invalid traffic (IVT) rate across digital advertising now sits at 8.51%. This means nearly 1 in every 12 paid interactions is invalid. With global digital ad spend exceeding $740 […]