Podcast Creators Are Quickly Becoming the New Publishers
Since the earliest days of media publishing, publishers have earned trust by developing distinct editorial voices, consistent coverage areas, and loyal readerships who turned to them for authoritative perspectives on everything from technology to culture. Today, podcast creators are filling that same role. They have become the trusted sources audiences rely on for information, analysis, […]
PODiQ for Publishers: Unlock Your Podcast’s Full Potential
In the world of podcasting, standing out and securing sustainable revenue streams can be a challenge. Traditional podcast advertising, with its limited targeting and lack of addressability, often leaves publishers struggling to maximize their ad revenue. Enter PODiQ, a revolutionary podcast advertising platform that empowers publishers to take control of their monetization strategies and unlock […]
Consumable’s PODiQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio
New Measurement Solution Uses Probabilistic Identity Graphs to Improve Podcast Monetization The podcasting space continues to gain traction, but advertising and addressability has been a major limitation. Consumable has developed a people-based identity solution for podcasts, to solve the podcast addressability challenge. Read more about how PODiQ makes podcasts fully addressable and what that means […]