Podcasting’s Next Chapter: Insights from the IAB Podcast Upfront 2025
From creators and buyers to networks and tech partners, the conversations at this year’s IAB Podcast Upfront painted a picture of a medium in motion. We were there in the audience, on the stage, and mingling with attendees during the reception afterwards. The optimism was real and so was the candor. Podcasting’s next chapter […]
How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Brands and publishers have always known podcast audiences are valuable. Podcast fans are engaged, loyal, and often lean-in listeners. But proving that value at scale, and converting it into measurable business growth has been harder. Fragmented listening habits, inconsistent measurement, and a lack of common data standards have made it challenging to connect the dots […]
Context is the Key to Better Brand Alignment
As the podcasting space continues to gain popularity, brands are starting to recognize the opportunity to connect with passionate audiences. But with this growth comes the need for more sophisticated targeting and advertising solutions that allow brands and publishers to ensure the ad environment is brand-safe and messaging is aligned with user expectations. At Consumable, […]