Bridging the Gap: ID Provenance, Podcast Identity and Ecosystem Transparency
The Interactive Advertising Bureau (IAB) recently announced a significant update to its OpenRTB protocol: Full support for ID Bridging via the addition of ID Provenance Protocol. This is an important development for the programmatic ecosystem, aligned with work we’ve been doing in podcast identity, and marks an industry-wide move towards greater transparency and interoperability in […]
PODiQ for Publishers: Unlock Your Podcast’s Full Potential
In the world of podcasting, standing out and securing sustainable revenue streams can be a challenge. Traditional podcast advertising, with its limited targeting and lack of addressability, often leaves publishers struggling to maximize their ad revenue. Enter PODiQ, a revolutionary podcast advertising platform that empowers publishers to take control of their monetization strategies and unlock […]
Consumable’s PODiQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio
New Measurement Solution Uses Probabilistic Identity Graphs to Improve Podcast Monetization The podcasting space continues to gain traction, but advertising and addressability has been a major limitation. Consumable has developed a people-based identity solution for podcasts, to solve the podcast addressability challenge. Read more about how PODiQ makes podcasts fully addressable and what that means […]
MAIDs to Order: Addressable Podcasts with PodIQ
Podcasts have become one of the most popular ways to consume content, offering everything from news and education to entertainment. According to a recent IAB study, podcasts will capture $2.6 billion in yearly ad budgets by 2026, much of that driven by niche content categories representing diverse audiences. But while podcast audiences continue to grow, […]