All the Tea in London: Takeaways from The Podcast Show 2026
Our team was on the ground in London last week for The Podcast Show, the biggest international gathering for the business of podcasting. The energy was high, but so were the expectations as podcast advertising has entered a new phase. Performance and measurement are mandatory, programmatic is gaining traction, video is reshaping the format, and […]
Podcasting’s Next Chapter: Insights from the IAB Podcast Upfront 2025
From creators and buyers to networks and tech partners, the conversations at this year’s IAB Podcast Upfront painted a picture of a medium in motion. We were there in the audience, on the stage, and mingling with attendees during the reception afterwards. The optimism was real and so was the candor. Podcasting’s next chapter […]
Why Addressability in Audio Matters (and How PODiQ Makes it Possible for Podcasts)
For years, audio’s value has been rooted in its intimacy and influence: Tuned-in listeners, trusted voices, and the kind of attention brands dream of. That is all still exceptionally true today. But while video and display evolved toward precision, personalization, and performance, until recently, podcasting remained largely disconnected from the addressable media ecosystem. That’s changed. […]
How the Signal Layer Turns Podcast Listeners Into Scalable Audiences
Brands and publishers have always known podcast audiences are valuable. Podcast fans are engaged, loyal, and often lean-in listeners. But proving that value at scale, and converting it into measurable business growth has been harder. Fragmented listening habits, inconsistent measurement, and a lack of common data standards have made it challenging to connect the dots […]
Podcast Creators Are Quickly Becoming the New Publishers
Since the earliest days of media publishing, publishers have earned trust by developing distinct editorial voices, consistent coverage areas, and loyal readerships who turned to them for authoritative perspectives on everything from technology to culture. Today, podcast creators are filling that same role. They have become the trusted sources audiences rely on for information, analysis, […]
Context is the Key to Better Brand Alignment
As the podcasting space continues to gain popularity, brands are starting to recognize the opportunity to connect with passionate audiences. But with this growth comes the need for more sophisticated targeting and advertising solutions that allow brands and publishers to ensure the ad environment is brand-safe and messaging is aligned with user expectations. At Consumable, […]