The Signal Shift You Didn’t See Coming (But Might Have Heard)
At Cannes, a fireside conversation revealed a blind spot in many media strategies: Audio is expanding beyond traditional channels offering new unique user experiences, and the brands who act first will own the advantage. As CPMs soar and screen-based attention fragments, savvy marketers are starting to ask a new question. What if the next breakthrough […]
Context is the Key to Better Brand Alignment
As the podcasting space continues to gain popularity, brands are starting to recognize the opportunity to connect with passionate audiences. But with this growth comes the need for more sophisticated targeting and advertising solutions that allow brands and publishers to ensure the ad environment is brand-safe and messaging is aligned with user expectations. At Consumable, […]
Audio’s Quiet Revolution: Curation Is Reshaping The Digital Audio Landscape
The digital audio space is undergoing a transformation that’s flying under the radar for many brands and buyers. While video and display continue to capture much of the attention in digital advertising conversations, audio is quietly becoming one of the most effective channels for reaching engaged audiences at scale through advanced curation techniques. In a […]
The Evolution of CTV: Precision, Performance and Responsible Growth
Recent updates from Google have reignited industry conversation around Connected TV (CTV) targeting, and the need to balance precision and effectiveness with responsibility. Connected TV advertising has evolved from an emerging channel to a cornerstone of the modern media mix, merging television’s immersive impact with digital’s data-driven prowess. Recently Google announced DV360 updates incorporating IP-based […]
Sounds of the Season: The Impact of Audio in Holiday Ads
In marketing, few tools are as powerful yet subtly nuanced as holiday sound. Seasonal audio has become a sophisticated strategic weapon in brand arsenals, transforming how consumers experience and connect with advertising during the most wonderful time of the year. In fact, recent insights from Audacy, show that holiday-themed audio in ads can increase purchase […]