F1 Fans Are Everywhere. Now Brands Can Reach Them Wherever they Listen.
Formula 1 and Consumable announce the F1 Audio Network to give advertisers an entirely new channel to engage fans beyond the track. Formula 1 fandom has expanded far beyond race weekend. As the sport builds momentum in the U.S., fans stream races, listen to commentary, follow their favorite drivers and teams, and stay close to […]
Audio at Scale: How Mobile Apps And Games Create Massive Audio Opportunity
What does mobile audio at scale actually look like? For Consumable, it means reaching audiences everywhere they spend their time. Recent Comscore reports verify 218 million monthly unique users in the Consumable network, cementing our position as the leader in digital audio reach. This user base is exciting, and reflects our position at the intersection […]
The Evolution of CTV: Precision, Performance and Responsible Growth
Recent updates from Google have reignited industry conversation around Connected TV (CTV) targeting, and the need to balance precision and effectiveness with responsibility. Connected TV advertising has evolved from an emerging channel to a cornerstone of the modern media mix, merging television’s immersive impact with digital’s data-driven prowess. Recently Google announced DV360 updates incorporating IP-based […]
There’s Audio Gold in Unsold Impressions
The rise of programmatic advertising has changed how media is bought and sold, but one challenge has remained constant: unsold impressions. These remnant ad slots represent missed opportunities, revenue left on the table, and potential that isn’t fully realized. Enter Visual Audio, a transformative technology that turns remnant video impressions into gold for both video publishers […]