Consumable’s PODiQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio
New Measurement Solution Uses Probabilistic Identity Graphs to Improve Podcast Monetization The podcasting space continues to gain traction, but advertising and addressability has been a major limitation. Consumable has developed a people-based identity solution for podcasts, to solve the podcast addressability challenge. Read more about how PODiQ makes podcasts fully addressable and what that means […]
MAIDs to Order: Addressable Podcasts with PodIQ
Podcasts have become one of the most popular ways to consume content, offering everything from news and education to entertainment. According to a recent IAB study, podcasts will capture $2.6 billion in yearly ad budgets by 2026, much of that driven by niche content categories representing diverse audiences. But while podcast audiences continue to grow, […]