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Consumable’s PODiQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio

By Consumable|2025-02-21T16:00:03+00:00October 24, 2024|Consumable Technology, In the News|
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Consumable's PodIQ™ Redefines Podcast Addressability, Advancing Programmatic Ads in Audio

New Measurement Solution Uses Probabilistic Identity Graphs to Improve Podcast Monetization

The podcasting space continues to gain traction, but advertising and addressability has been a major limitation. Consumable has developed a people-based identity solution for podcasts, to solve the podcast addressability challenge. Read more about how PODiQ makes podcasts fully addressable and what that means for the audio industry.

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