Formula 1 and Consumable announce the F1 Audio Network to give advertisers an entirely new channel to engage fans beyond the track.
Formula 1 fandom has expanded far beyond race weekend. As the sport builds momentum in the U.S., fans stream races, listen to commentary, follow their favorite drivers and teams, and stay close to F1 all week long, with their phones in hand for much of it.
For brands, that devotion is a real opening, though one that has been hard to act on at scale, because fan attention between races is spread across dozens of apps and everyday moments.
Today, Formula 1 and Consumable launched the F1 Audio Network, the official audio extension of Formula 1 media.
The new marketplace gives brands a premium, brand-safe way to reach F1 fans through the sound-on experiences that fill their day. Here’s why it matters for anyone planning media against one of the most passionate audiences in sport.
It starts with understanding the audience. Consumable’s PODiQ™ identity and intelligence technology uses listener signals to make F1 audiences addressable beyond F1’s owned channels, giving brands new ways to reach fans across the digital environments they use every day.
It reaches them at scale. The network runs on Consumable’s platform, which reaches more than 220 million Comscore-verified users a month in the U.S. and more than 830 million worldwide, across more than 30 billion monthly audio impressions.
It meets them in everyday moments. Fans check the weather before heading out, play a mobile game on the train, log a workout, and scroll the news before bed. Visual Audio™, Consumable’s exclusive audio ad format, reaches them in those apps with sound-on audio paired with full-screen visuals they can act on in the moment.
It’s built on trust. Placements are sound-on and brand-safe, with near-zero invalid traffic across the Consumable ecosystem, so brands can be confident the audience is real and the attention is earned.
Formula 1 has built a global culture that extends far beyond the race itself, and the F1 Audio Network gives brands a way to be part of that culture all week long.
The F1 Audio Network is available to brands and agencies now. Read the full release for more.
